{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While most luxury brands drive exposure via social networks advertising, star collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items have not altered much in decades; it does not have TikTok, and doesn't offer stars cost-free bags.|HermÃ